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    Articles from kathyklotzguest.wordpress.com

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    1. Where There's Jargon, There's Parody « IMPROVing B2B Marketing and ...

      Explore kathyklotzguest.wordpress.com (Aug 4 2010)

      Parody tells us when we've reached an inflection point where conversation has become “run off” and that continuing to converse in the same old non-human, unnatural way further erodes company thought leadership and credibility. ... (Read Full Article)

      Mentions:   Google   Social Media   B2B

    2. A Culture of Fun, Humor Drives Innovation…And Profits « IMPROVing ...

      Explore kathyklotzguest.wordpress.com (Jun 18 2010)

      Moreover, executives must make productive play a consistent part of thought leadership. This institutionalizes the value of the creative process within a culture. Second, play should be integral to the productive culture. ... (Read Full Article)

      Mentions:   Thought Leader

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