Articles from blog.nielsen.com

If brands believe that trust is central to their message and their marketing, then social networks must be part of the ROI equation. Eliason notes the immediacy of response can be not only a huge credibility and trust builder with customers , ... After looking at the chart above, it strikes me as odd (and also informative) that in the age of Thought Leadership and blogs that TV still commands slightly greater brand trust from consumers than "influential bloggers." ... (Read Full Article)