2. Categories

  1. Articles from Aggregate Blog on Internet Marketing

    marketingtypo.com

    1-4 of 4

    1. How Lenovo got big results by placing small bets | MarketingTypo.com

      Explore Aggregate Blog on Internet Marketing (Aug 22 2010)

      How Lenovo got big results by placing small bets | MarketingTypo.com This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing, and Jay McBain, head of Lenovo's small- and. ... They added thought leadership to the communities — as opposed to selling to or through them. They fully engaged in forums, guest blogs, podcasts and webinars, as opposed to just advertising. What about ROI? Measuring success for Lenovo was a challenge. There isn't the instant feedback that a direct mail or coupon code gives. ... (Read Full Article)

      Comment Mentions:   Social Media   Harley-Davidson   ROI

    2. B2B Marketing needs to Curate a Vibrant Community | MarketingTypo.com

      Explore Aggregate Blog on Internet Marketing (Jul 31 2010)

      B2B Marketing needs to Curate a Vibrant Community | MarketingTypo.com If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain … We focus. ... would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. ... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader

    3. B2B Social Media – 10 Tips From The Definitive Guide To Social ...

      Explore Aggregate Blog on Internet Marketing (Jul 16 2010)

      B2B Social Media – 10 Tips From The Definitive Guide To Social ... 6. Online Video Sites – These are great B2B marketing tools. These sites include mainly YouTube but also Vimeo and Viddler. This provides a great opportunity to build awareness, demonstrate thought leadership and drive business. ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    4. Content Marketing: Definitions of Curation & Context ...

      Explore Aggregate Blog on Internet Marketing (Jun 25 2010)

      Content Marketing: Definitions of Curation & Context ... Now I think there's value in both and I believe that in order to garner some thought leadership, you have to become a thought leader. You can't do that through aggregating the thoughts and words and ideas of others. .... NSFW: Never Mind The Bollocks – Why Carol Bartz Can't Say What Yahoo Is Now · 7 Benefits of Partnering SEO & PR · Top 5 Search Terms at Online Marketing Blog – Including Pirates · The Power of Blogs & Social Media in B2B Marketing; Powered by Contextual ... (Read Full Article)

      Comment Mentions:   Google   Erik Qualman   Social Media