Articles from I C & M

1. B2B Social Media – marketing to the company or the individual ...

   Explore Article I C & M (Jul 5 2010)

   Following on from a great discussion on the B2B Marketing LinkedIn group here http://bit.ly/dc2M2H should B2B marketing be aimed at the company or individuals in that company? Social media can help companies ... Thought leadership through blogs etc can have an effect but I think the best play here is through peer to peer endorsements. Have a look at how many connections, friends or followers some of your best advocates have online. Then think how you can develop an ... (Read Full Article)
   

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