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    1. 3 things to stop doing in the Digital Age « Writing For Digital

      Explore Writing For Digital (Jul 26 2010)

      3 things to stop doing in the Digital Age « Writing For Digital White papers are still preferred for thought leadership and for certain audiences. But many of our more technical audiences prefer wikis, especially for offering information. How does moving from white papers towards wikis change our publishing ... The marketers response is typically about numbers: As long as we get ROI for the ad, it's worth the investment. In other words, as long as enough people who experienced the ad bought the product, it was worth the investment. ... (Read Full Article)

      Mentions:   ROI   Thought Leader   IBM

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