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1. WebQuartet Channels » Blog Archive » Top 10 Product Launch ... Explore WebQuartet Directory (Aug 4 2010) One way to avoid this mistake is to do an ROI (return on investment) analysis. To do this you first list all of the ways that you are going to reach customers (announcements, product reviews, marketing programs, viral word of mouth, ... He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books, Expert Product Management ... (Read Full Article)

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