Articles from gabriel catalano

The consulting firms with the most effective thought leadership marketing programs are much more likely to use research-based content, and they invest much more in social media than consulting firms with the least effective programs. ..... This is a huge advantage, especially for smaller firms, allowing the ROI on good ideas to escalate considerably. While social media can be a great way to attract prospects, we must issue a word of caution: It can be powerful but only if ... (Read Full Article)