Articles from Equipment Simulations LLC

In BtoB Magazine's most recent issue (Aug 16, 2010), there are three articles by Sean Callahan on the B2B marketing trend of developing custom content: (a) “Commited to custom”, (b) “Custom programs getting larger portions of budgets” ... This effect is echoed in the article by Tom Gaudreau, PureSafety's VP of marketing — “[i]t's all about thought leadership for us.” So in my view, the border (if there is one) between neutral content and content involving branded products ... (Read Full Article)