Articles from Highly Competitive

1. Content Marketing Strategy for B2B Software Vendors: Starring the ... Explore Highly Competitive (Sep 27 2010) With the transformation to the technology white paper, experts, lead architects, systems designers used these documents to provide authoritative discussions of key ideas or technologies to show thought leadership and future direction. ... How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process, released by InformationWeek in February 2009. Its survey of 542 professional buyers found that 93% of IT buyers pass along up to half of the white papers ... (Read Full Article)

   Comment Mentions:   B2B   Thought Leader   Content Marketing

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