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    1. Why Your Event Marketing Strategy Needs To Include WOM And ...

      Explore jeffhurtblog.com (Sep 22 2010)

      Why Your Event Marketing Strategy Needs To Include WOM And ... The idea is to (A) make sure that the thought leadership from our event keeps being shared and discussed (our mission is to get people to find one idea and go try it) and (B) to experiment and see if staging and sharing this content is .... They provide some steps and examples for reaching them and how to measure ROI from them as well in their book Empowered, just released by Harvard Business. Forrester actually has data from Q2009 on percentages of influencers based on ... (Read Full Article)

      Mentions:   Forrester Research   ROI   Josh Bernoff

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