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    1. The Seven Steps to Thought Leadership

      Explore ArticleLark (Oct 15 2010)

      High ROI. The materials created for thought leader campaigns generate higher returns because they are used for multiple purposes and multiple audiences. The path to becoming - and remaining - a thought leader has changed radically, ... What does this mean for marketing and PR? Companies need to build their brand by publishing their own intellectual capital. While the news media is still an important influencer, online information has become so omnipresent that most people ... (Read Full Article)

      Mentions:   Social Media   ROI   B2B

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