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The Junction of Social Media & Content Marketing ...
Explore YouAreLookingFor Info (Nov 13 2010)
It's the most popular question companies ask: How do I measure ROI from social media? I like to counter with, how do you measure ROI from the company telephones? Understanding the business value of being more social as a company means better understanding the impact of creating better relationships with customers, building thought leadership and expertise and activating employees, customers and industry peers as evangelists for your brand. ...
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