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    1. 3 Problems with Inbound Marketing

      Explore Internet Marketing Blog (Jun 30 2010)

      3 Problems with Inbound Marketing HubSpot has made a really compelling point that Inbound Marketing is important, and that it is definitely is something all businesses should practice because the ROI higher than other forms of marketing. However, Inbound Marketing is hard. .... Your statement for your particular market may be true but in our case, our thought leadership via ebooks and blog posts is building trust we otherwise wouldn't have. posted on Wednesday, June 30, 2010 at 11:26 AM by Shawn Cohen ... (Read Full Article)

      Comment Mentions:   HubSpot   ROI   Blog

    2. 27 Marketing Lessons B2B Marketers Should Know

      Explore Internet Marketing Blog (May 6 2010)

      27 Marketing Lessons B2B Marketers Should Know Most of the content at this year's conference focused on online marketing, particularly social media, but other aspects of B2B marketing such as event marketing and lead management were also well represented. The event closed with a recap of some of the best ... Social media thought leadership is built by empowering employees to talk about your company and industry. 10. Use a corporate SlideShare account to share updated company documents using employee LinkedIn profiles. ... (Read Full Article)

      Comment Mentions:   Google   Boston   Social Media

    3. 4 Ways to Make Your Corporate Web Site More Social

      Explore Internet Marketing Blog (Apr 16 2010)

      4 Ways to Make Your Corporate Web Site More Social On the web, where content is such a valuable commodity, empowering customers to become curators for the entire industry using your web site, means improved thought leadership and brand recognition for your company. ... (Read Full Article)

      Comment Mentions:   Amazon   B2B   Thought Leader

    4. 7 Steps to Creating a Best-Selling Book

      Explore Internet Marketing Blog (Feb 25 2010)

      7 Steps to Creating a Best-Selling Book I was emailing with Tim O'Reilly last weekend about the recent success of our Inbound Marketing book (on Amazon, it spiked to #17 overall and #1 in business), and he asked me what we had done to market it and what we would recommend to authors writing books.  This is what I sent him back... 1.  Remarkable First things first, your book has to be remarkable.  No amount of Marketing 2.0 mojo is going to get you to climb up the charts unless your book is worthy of the remark's of the Internet denizens on Facebook, Twitter, Amazon, in blogs, discussion forums, etc.  I "think" our book is remarkable because after 74 reviews, we are still sitting at 5 stars on Amazon.  I can't find other books with that many reviews still at five stars (although ... (Read Full Article)

      Comment Mentions:   Google   David Meerman Scott   Amazon

    5. 12 Social Media Love Lines For The Geeky

      Explore Internet Marketing Blog (Feb 14 2010)

      12 Social Media Love Lines For The Geeky I debated whether to call these “love lines” or “pick-up lines”.  I decided to go with “love lines” because I didn’t want to explain to the woman I love why I’m up late conjuring up social media geek pick-up lines.  But, if you’re still on the lookout for that “special someone” (and that special someone happens to be geeked out on social media), these should work for that too.  Please use responsibly. And, I’m sure I missed a few, so get your creative, um, juices flowing and add your own in the comments or just tweet them with the hashtag #smlove so we can all enjoy them.  And, please use the tweet links to share your favorite ones.  Who knows, you might just catch someone’s eye. Oh, and apologies for the gratuitous hot couple photo ... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   Inbound Marketing

    6. Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

      Explore Internet Marketing Blog (Feb 5 2010)

      Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing Location, location, location!  No, we're not talking real estate here, but rather one of the newest marketing hot topics known as location-based services.Our top inbound marketing article this week focuses specifically on the location-based social network called foursquare, which has achieved notable traffic growth within the last couple months. 1. Location is Hot: Foursquare Traffic up 3X in 2 Months Author: Marshall Kirkpatrick of ReadWriteWebMarshall's article reports on the significant increase of traffic to foursquare, which has tripled in the past 2 months since November, reported by Hitwise, a traffic analyst firm. The article also discusses foursquare's recent deal with a Canadian newspaper chain that involves delivering local editorial content to users depending on where they check in.So what does this traffic increase mean to you?  Foursquare isn't the only location-based social network out ... (Read Full Article)

      Comment Mentions:   Forrester Research   Kipp Bodnar   Social Media

    7. The Birth of Inbound Marketing: From Google to HubSpot

      Explore Internet Marketing Blog (Feb 3 2010)

      The Birth of Inbound Marketing: From Google to HubSpot How did inbound marketing begin? Taking a look at the vast timeline from the first Web search engine to the adoption of social media as a marketing tool helps put the inbound marketing revolution in perspective.By identifying key milestones in the development of online marketing such as the creation of RSS and the launch of Facebook, one can trace the demise of traditional outbound marketing and recognize the importance of HubSpot and the integral role it plays in today's society. Inbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Become a Fan on FacebookGet inside info and advance notice of HubSpot's free marketing webinars, ebooks and more. Click here -->   (Read Full Article)

      Comment Mentions:   Al Gore   Social Media   HubSpot

    8. Coming to a Theater Near You: "The Inbound Marketing Movie" [video]

      Explore Internet Marketing Blog (Feb 3 2010)

      Coming to a Theater Near You: "The Inbound Marketing Movie" [video] Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company's dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire. Through her struggle, Anna learns that through faith, courage and data ... anything is possible.Coming to a marketing team near you.   CREW Director and Film Editor: Rebecca CorlissHair and Design: Shannon SweetserSet Crew: Rebecca Churt & Roshni Mirchandani CAST The Inbound Marketer: Julie DevaneyThe Romantic: Stephen O'KeefeThe Boss: Buck FlatherThe Best Friend: Pamela SeipleThe Sales Guy: Kyle James How to Use Online Video for Inbound Marketing How do you get started with YouTube, video podcasting, live streaming, or viral videos. Download the free webinar to learn how to use online video ... (Read Full Article)

      Comment Mentions:   HubSpot   Inbound Marketing

    9. Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers

      Explore Internet Marketing Blog (Feb 1 2010)

      Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers Is it true that blogging results in more website visitors? An earlier HubSpot study shows that small businesses that blog get 55% more website visitors. While the article provides a well-supported analysis of the power of blogging, harnessing that power is not as easy as it seems.  Does setting up a blog alone result in more site traffic? A follow-up study shows that the mere act of blogging does not guarantee more site traffic. Anyone can set up a blog and leave it idle as initial excitements fade. Businesses that actively manage their blogs, however, fare much better than those without blogs.A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than ... (Read Full Article)

      Comment Mentions:   HubSpot   Blog   Inbound Marketing

    10. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie

      Explore Internet Marketing Blog (Jan 29 2010)

      Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie Mmm ... a slice of pie.  Too bad we're not really talking about dessert here.Our top inbound marketing article this week discusses how you can slice up your social media pie into various types of engagement in different size pieces to suit your taste. Oh yeah -- and we'll let you have one of the bigger pieces. 1. Slicing Your Social Media PieAuthor: Chris Brogan on OPEN ForumBrogan offers a great basic frame for how you should devote your time on social media marketing, dividing your pie into three slices: listening, creating and communicating.  His suggestion is to start by focusing 20% on listening, 40% on creating and the final 40% on communicating. While Brogan thinks this is a good recipe for success, he also understands people have different tastes.  Perhaps you have to devote some of your time ... (Read Full Article)

      Comment Mentions:   Chris Brogan   Social Media   HubSpot

    11. Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

      Explore Internet Marketing Blog (Jan 27 2010)

      Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses Do you have good strategies to attract more leads? We discussed how blogging businesses tend to have more Twitter followers, but is blogging also associated with leads?The answer is yes. A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those who don't. We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.As the HubSpot team compiles more studies on the power of blogging, we also realize that blogging is not a panacea. Other factors such as a clean landing page, strong keywords, and active presence on ... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   Blog

    12. Why Google Page Rank is Now Irrelevant

      Explore Internet Marketing Blog (Jan 27 2010)

      Why Google Page Rank is Now Irrelevant We've actually blogged about this topic many times before. For instance, in October 2006 we wrote The Importance of Google Page Rank and November 2007 we wrote Why Did My Page Rank Decrease - FAQs, but that was years ago, and things change online and in marketing, more often than that.  Google Page Rank is a number from 0 to 10 that Google assigns each page on the internet based on how "powerful" that page is in terms of the number and quality of links coming into the page. CNN is a Page Rank 10, my mom's blog is a 1, this blog is a 6... you get the idea.  Because Google reveals this number in their browser toolbar, a number of SEO tools and toolbars started to use it as a relevant metric to evealuate the "Google Juice ... (Read Full Article)

      Comment Mentions:   Google   Social Media   HubSpot

    13. Foursquare's New Blackberry Application Connects Businesses to More Users

      Explore Internet Marketing Blog (Jan 22 2010)

      Foursquare's New Blackberry Application Connects Businesses to More Users Just yesterday, Foursquare, a mobile application used to find and meet up with friends through location updates, launched a new version compatible with the Blackberry.  Foursquare is a fun service that makes updating your location into a game by rewarding "mayorship" to those who most frequently "check in" at a specific place (like a store, restaurant or bar). Users can also leave helpful tips, publicly available to other users, about the location and share where they are visiting with Facebook and Twitter. These elements encourage Foursquare users to update often, spreading tool-usage and giving exposure to businesses users are visiting. Foursquare's new Blackberry Application opens a window of opportunity to reach an additional audience of smart phone users, specifically employees of businesses who haven't (or don't plan to) transition to the Apple iPhone. According to Forrester, the ... (Read Full Article)

      Comment Mentions:   Forrester Research   Social Media   HubSpot

    14. When Do Most People Tweet? At the End of the Week.

      Explore Internet Marketing Blog (Jan 20 2010)

      When Do Most People Tweet? At the End of the Week. Do you know when Twitter users are most active? This question may seem plain, but a close examination of the data results in an interesting discovery of people's attitude toward Twitter usage and what role it plays in their lives.   The HubSpot team analyzed data from over 5 million twitter accounts and 6 million tweet reports on some of the changes to the population of Twitter users over the past six months. Specifically, we examined the distribution of tweets by day and discovered that most account holders treat Twitter as a service that accommodates both relaxation and professional development. The graph on distribution of tweets by day shows two trends. First, most tweets take place on weekdays, which may imply that business professionals treat Twitter and work in a similar way-something that should little interfere their spare time. This ... (Read Full Article)

      Comment Mentions:   HubSpot   Facebook   Dan Zarella

    15. 6 Eye-Catching Content Ideas for Your Business Blog

      Explore Internet Marketing Blog (Jan 14 2010)

      6 Eye-Catching Content Ideas for Your Business Blog Have you been working hard to build links to promote your blogs and drive site traffic? While link building may optimize your blog content for search engines and increase publicity for your blog, the success of a blog article also depends on how you tell your stories, or methods of narration. What, then, are some of the more eye-catching types of blog articles that contribute to high page views and large numbers of inbound links?   An analysis of the most popular blog articles published by HubSpot since 2006 found 6 types of articles that won support from a wide range of audiences. 1. Best Practices and Tips Tens of thousands of people visited blog articles sharing best practices, and it is not surprising that best practices draw a big crowd. After all, who doesn't want to learn from others ... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   Blog

    16. 5 Google Search Stats Every Marketer Should See

      Explore Internet Marketing Blog (Jan 11 2010)

      5 Google Search Stats Every Marketer Should See Normally the year in review “stuff” from search engines has little to do with business. While these lists may seem interesting for about half a second it really doesn’t do much for the SMB who is looking to get more business from their web presence. Google likes to play the game of telling us in early December what the most searched terms were and more but they wait until the start of January to tell the business users some important stats that could influence how they look at the engine.As we have seen from an earlier HubSpot post, organic search is of the utmost importance to any business.  Here are a few more points that come directly from the Official Google blog describing things of interest to those using the searchengine to fuel their own revenue engine. Did ... (Read Full Article)

      Comment Mentions:   Google   HubSpot   Blog

    17. Working Black Friday: Is Lead Generation on Your List?

      Explore Internet Marketing Blog (Nov 27 2009)

      Working Black Friday: Is Lead Generation on Your List? We're responsible for finding opportunities that turn HubSpot thought leadership content into workable leads, opportunities and customers. What's in store for December lead generation? * A fantastic thought leadership webinar, ... (Read Full Article)

      Comment Mentions:   Ardath Albee   Social Media   HubSpot

    18. What Twitter's Deal with Google Might Mean for Marketers!

      Explore Internet Marketing Blog (Oct 9 2009)

      Comment "I do think that the academic essay composing is the most time taking thing. But, we count on the <a ..." - HELENuH

      What Twitter's Deal with Google Might Mean for Marketers! The tech-blogosphere is abuzz about the rumor that Twitter is talking to both Google and Microsoft about licensing a full feed of tweets. Kara Swisher broke the news into the echo-chamber: Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines. (Read Full Article)

      2 Comments Mentions:   Google   Microsoft   Terms of Service