Articles from Marketing Magazine

The independent digital specialist's frustration honour roll ...

Explore Marketing Magazine (Oct 9 2010)

Get lots of proposals and thought leadership thoughts, don't pay and represent these ideas as your own input to company strategy – cut and paste …"Yawn!". 3. Pay them the minimum and screw as much work value out of them over and above .... Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that ... (Read Full Article)

Comment Mentions:   ROI   Thought Leader

What is the reality of maintaining a corporate blog and is it a ...

Explore Marketing Magazine (Jun 10 2010)

A corporate blog communicates thought leadership, provides value to important relationships and showcases the talent within an organisation. In return we seek feedback, communication and ideas from our stakeholders. ..... Marketing Strategy : Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that can be applied to ... (Read Full Article)

Comment Mentions:   Kodak   Tony Hsieh   General Motors

Is your social media policy letting you down? - Marketing Magazine

Explore Marketing Magazine (Apr 1 2010)

Looking at social media from a more positive perspective (after all, social media does have its perks for business: increasing brand awareness, showcasing thought leadership and driving traffic to your website, just to name a few), ..... Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that ... (Read Full Article)

Comment Mentions:   Google   Social Media   Hitwise