Articles from What Works, What Doesn't

1. Why Arent We Pre-Testing Thought Leadership Content?

   Explore Article What Works, What Doesn't (Oct 30 2009)

   My recent post on pitching thought leadership continues to drive comment, including a raspberry from my girlfriend who thinks “thought leadership” sounds like controlling people's minds. I tell her it just means coming up with truly new ... (Read Full Article)
   

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2. What Works, What Doesn't : Maybe We're Not Ready for Thought ...

   Explore Article What Works, What Doesn't (Oct 15 2009)

   My recent blog on “Promoting thought leadership” got a lot of comments – most of them focusing not on how to promote thought leadership, but on what constitutes thought leadership in the first place. In a recent blog Chris Koch... (Read Full Article)
   

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3. What Works, What Doesn't : Pitching Thought Leadership

   Explore Article What Works, What Doesn't (Sep 21 2009)

   Many clients ask me for "thought leadership" white papers. Translation: We're so smart we not only come up with great products, but with a better, and different, approach to the problem the product solves. Fewer actually think about how ... (Read Full Article)
   

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