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A Marketer Is a Terrible Thing To Waste: Good marketing is a hedge ...
Explore It's not a blog... (Sep 22 2009)
That's a view expressed by the World 50 thought leadership group, in a survey of members conducted in March 2009. Said one CEO: "We look at how our competitors are cutting marketing, and we plan to spend relatively more than they are. ... (Read Full Article)
Comment Mentions: Healthcare World CMO
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