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    Articles from HRmarketer.com Blog

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    1. How much thought leadership does it take to turn on the HR Buyer light bulb?

      Explore HRmarketer.com Blog (Feb 18 2010)

      How much thought leadership does it take to turn on the HR Buyer light bulb? That all depends, but it's a damn good question that Chris Twyman, Founder and CEO of Zapoint, asked at HRmarketer's first-ever CEO Networking Series in Boston, MA.Tim Clifford, CEO and Founder of Workscape, was our very gracious host in a magical winter wonderland.For me, that is. I don't have to live in snow like our Direct of Sales Rita Jackson does. I made her drive. (She's an amazing driver and a special thank you goes out to her brilliant organizing of this first of many future networking events.)We were fortunate to have 13 captains of HR industry attend (my lucky number -- you can find them all below). I gave a presentation on social media and the business value therein, and I must admit, my apprehension elevated. It's one thing to participate fully ... (Read Full Article)

      Mentions:   Boston   Social Media   Facebook

    2. HRmarketer.com Blog: A white paper download isn't a sales ...

      Explore HRmarketer.com Blog (Dec 14 2009)

      HRmarketer.com Blog: A white paper download isn't a sales ... We're a marketing firm that helps define and evangelize your thought leadership, products and services that drive people to your door. However, you've got to invite them in. That's where the sales conversation begins. ... (Read Full Article)

      Mentions:   Blog   Thought Leader

    3. You're sitting in a chair in the sky, so while you're up there appreciating it all, start a helpful conversation

      Explore HRmarketer.com Blog (Oct 18 2009)

      You're sitting in a chair in the sky, so while you're up there appreciating it all, start a helpful conversation Continue best practices content marketing to help educate your buyers and build thought leadership, credibility and trust (white papers, webcasts, podcasts, etc.). Develop buyer and influencer relationships via social media by investing ... (Read Full Article)

      Mentions:   Social Media   Blog   Thought Leader

    4. HRmarketer.com Blog: A very short tall tale of mythical direct ...

      Explore HRmarketer.com Blog (Sep 22 2009)

      HRmarketer.com Blog: A very short tall tale of mythical direct ... You are building familiarity and trust with regular credible content and thought leadership. Whether you require registration for these content campaigns, or capture folks elsewhere on your site by their length of stay and exploration, ... (Read Full Article)

      Mentions:   Blog   Content Marketing

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