Articles from Content Marketing Today

7 Ways to Maximize The Content Marketing Impact of Your Newsletter

Explore Article Content Marketing Today (Feb 15 2010)

When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. That is obviously critical. But you can do much more to make that newsletter and its content work harder for [...] (Read Full Article)

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Content Marketing Lessons Driven by the Geico Gecko

Explore Article Content Marketing Today (Jan 12 2010)

And It’s Not Just Content But Mobile Content for the iPhone The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: It calls out to customers whether or not they want to hear the [...] (Read Full Article)

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10 Most Popular Content Marketing Posts of 2009

Explore Article Content Marketing Today (Dec 16 2009)

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Here is the Cliff’s Notes bullet point version with more detail andBrought to you by: B2B Marketing (Read Full Article)

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Content Marketing Today » 6 Reasons to Embrace Social Media Today

Explore Article Content Marketing Today (Nov 6 2009)

Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. ... (Read Full Article)

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