Articles from The BrandBuilder Blog

1. 6 Common Habits of Highly Effective Social Media Rock Stars, Part ... Explore The BrandBuilder Blog (Oct 12 2010) This post was mentioned on Twitter by Restaurant Marketing, Blog Manana, Arizona Social Media, Brand Lifestyle, Stacie and Lisa and others. Stacie and Lisa said: 6 Common Habits of Highly Effective Social Media Rock Stars, Part 1: The ..... They attack the same people whose knowledge they used to build their own articles and thought leadership! Why do they do it? Because those folks are now the competition. I have watched people use the “authenticity” argument as license ... (Read Full Article)

   Comment Mentions:   Africa   Sarah Palin   Social Media

2. The Strategy Trap: Why focusing too much on strategy could be ... Explore The BrandBuilder Blog (Mar 1 2010) Social Media – as it relates to Brand Management, PR, Marketing, Business Development, Community Management, recruiting, internal collaboration, product innovation and crisis management – isn't about developing the winning strategy. ..... hoisted as an example of what I feel is a dangerous “don't think, just do” meme emerging in the marketing world. The same thought process that says things like “you can't measure ROI in the social media space, you just need to 'engage'” ... (Read Full Article)

   Comment Mentions:   Business Development   Social Media   Portland

3. Calling foul on bogus Social Media experts. Again. « The ... Explore The BrandBuilder Blog (Sep 24 2009) Look, leadership isn't just about thought leadership. It isn't just about being pioneers or evangelists or mavens. It certainly isn't just about getting the accolades and the followers and the invitations to speak at conferences. ... (Read Full Article)

   Comment Mentions:   Google   Social Media   SEO

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