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  1. Articles from Social Media B2B

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    1. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. (Read Full Article)

      Comment Mentions:   Boston   Gartner   Apple

    2. Why your B2B CEO should be using YouTube

      Explore Social Media B2B (Apr 5 2010)

      Google “CEOs and YouTube” and almost every result will center around some type of crisis. From Domino’s and KFC to Mattel and Motrin, most companies take a reactive approach to incorporating their CEOs onto their YouTube channels. Accordingly, most receive flak for the unnatural, delayed and – in some cases – unapologetic approaches to each [...] Related posts:10 B2B Social Media Videos Worth Watching When it comes to B2B social media, online video has... 7 Online Video Tips Every B2B Marketer Should Know Making and distributing good B2B video content takes time. It... Livestreaming Will Be Critical To B2B Marketing In 2010 I recently wrote a post stating that video blogging wasn’t... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Social Media   B2B   Thought Leader

    3. eMarketer: B2B Marketers to Spend More on Social Media

      Explore Social Media B2B (Mar 3 2010)

      eMarketer: B2B Marketers to Spend More on Social Media In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...] Related posts:B2B Marketers Increasing Social Media and Search Spending I spotted an article about Online B2B Marketing over at... Last Chance to Participate in the SocialMediaB2B.com Survey Last month we posted a survey for B2B marketers to... Participation Requested: Please Take The 2010 SocialMediaB2B.com Social Media Marketing Survey! Please click here to take the survey We are getting... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   American Marketing Association

    4. Podcast: B2B Blogging And Social Media Lessons Learned

      Explore Social Media B2B (Feb 9 2010)

      A few weeks back, I spoke with Brannan Atkinson, President of Atkinson Public Relations for a podcast for his agency’s blog. He and I talked about about many things that impact the role of social media for B2B companies. Some of the topics we discuss in the podcast include: * How SocialMediaB2B.com got started * The [...] Related posts:The Secret To Building Relationships With B2B Bloggers: Commenting In many B2B niches bloggers hold a lot of influence... 6 B2B Content Marketing Lessons From Mashable If you are new to social media, or are... A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Blogging   Social Media   B2B

    5. Research: Organic Search Traffic Drives More Qualified B2B Leads

      Explore Social Media B2B (Jan 27 2010)

      Research: Organic Search Traffic Drives More Qualified B2B Leads The folks over at Marketing Sherpa have released some new research about leads generated from paid and organic search engine marketing. This data provides many valuable insights, but what does it mean to your B2B business? Balancing Paid and Organic Search Engine Marketing For B2B A quick look at the graph above and a person may [...] Related posts:Forrester Live Chat Research Supports Social Media’s Relevance A recent article explored new new research showing the success... B2B Social Media News Release Example: Cisco In the world of B2B social media one of... Why Social Search Is THE Justification Of Social Media For B2B Over the past year, as we have written blog posts,... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Cisco   Kipp Bodnar   Social Media

    6. A Simple Way To Monitor B2B Competitor Web Sites

      Explore Social Media B2B (Jan 27 2010)

      A Simple Way To Monitor B2B Competitor Web Sites Google Reader is an RSS reader that has long been popular in technical circles as a way to track news and information on the web. Recently the folks at Google made an update that makes this web-based tool a lot more important to B2B marketers. An new feature to Google Reader is its ability [...] Related posts:B2B Corporate Web Sites Need to be Cut from the Marketing Budget I have spent much of my “spare” time recently thinking... Optimizing B2B Facebook Content For The New Facebook News Feed B2B companies are now using Facebook as part of... Are B2B Companies Ready for the Real Time Web? Many B2B marketers and pr professionals have heard about the... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Google   Kipp Bodnar   Social Media

    7. 5 Great B2B Social Media Posts You Might Have Missed

      Explore Social Media B2B (Jan 15 2010)

      Our goal at SocialMediaB2B.com is to help educate people about the practice of social media within B2B environments, so with that in mind we would like to share some recent posts about social media in B2B that have gotten a lot of traction the last few weeks. These are from people who write exclusively about [...] Related posts:Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain... Video: Basics of B2B Social Media Monitoring Social media starts with listening or monitoring the social... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    8. 7 Steps to Building A B2B Social Media Lead Generation Pipeline

      Explore Social Media B2B (Jan 13 2010)

      7 Steps to Building A B2B Social Media Lead Generation Pipeline Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...] Related posts:5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and... B2B Social Media Lead Generation Using SlideShare Online platforms have a long track record of providing advertising... 5 Steps For Measuring Social Media For B2B Much of my time recently has been spent working on... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Kipp Bodnar   Social Media   B2B

    9. 5 Strategies For Improving Employee Involvement in B2B Social Media

      Explore Social Media B2B (Jan 11 2010)

      You can have the can have the coolest looking blog that is built on the best content management system, but unless it has quality content and information that answers business questions, people likely won’t ever find it or read it. When talking with companies this is one of the core issues they have when [...] Related posts:B2B Lessons From B2C Social Media Marketing Strategies Are there differences between B2B and B2C marketing strategies? Sure.... Where’s the Passion in B2B? Every so often, B2B communicators look at others in social... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog