Articles from Marketing Interactions

Today's B2B buyers turn to search engines and the Internet to gather information about solving their problems. If you're not found - and considered valuable - you're not in the running. Prospects want thoughtful ideas and strategic ... (Read Full Article)

From thought leadership content about the pros and cons of preferences to customer stories that expose the reality of those preferences in action, content can help frame and initiate the conversations among stakeholders to help buyers. With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes. In other words, B2B marketers of a considered purchase nearly all offer a flavor of customization based on their company's methodologies and expertise. (Read Full Article)