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    1. B-to-B Marketing Digest for the C-Level: Develop User Generated ...

      Explore B-to-B Marketing Digest for the C-Level (Sep 28 2009)

      (2) Develop an Annual Thought Leadership Plan to include Public Relations, Media Relations, Social Marketing, etc. Ramp up thought leadership content to publish white papers, article, blogs and press releases. ... This provides opportunities to get email addresses, demonstrate your understanding of your prospect/customer's business problems and become a 'consultant'. a. Develop an Annual Survey Campaign Plan based on audience, topic, business issue, etc. ... (Read Full Article)

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