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    1. B2B Landing Page Strategies: More Might Really Be More Effective

      Explore Search Engine Land (Nov 25 2009)

      Long sales cycles; Multiple buyers & purchasing influencers; Complex messaging; Need to educate prospects; Demonstrating ROI and value. The key in B2B marketing is to get someone to become aware, listen, and be interested in engaging with ... Load all of your (quality) product demonstration, training, thought leadership, and related videos in YouTube in your company-specific YouTube Channel. On the PPC Landing Page, use the YouTube embed code to bring in 1 to 2 of your ... (Read Full Article)

      Comment Mentions:   Waltham   Social Media   Facebook

    2. B2B Blogging: Short-Term Brains Or Long-Term Gains?

      Explore Search Engine Land (Nov 18 2009)

      Both groups tend to ignore the long-term, most valuable benefits of B2B blogging—search visibility and thought leadership positioning. ... (Read Full Article)

      Comment Mentions:   Social Media   Jeffrey Cohen   Facebook

    3. Link Building With Content: How To Attract Links And Leads

      Explore Search Engine Land (Oct 20 2009)

      Link Building With Content: How To Attract Links And Leads A single highly-linkable article can attract tens – sometimes hundreds – of links from relevant and valuable sites. Make that article *sell* and you’ll drive a similar number of leads that come pre-qualified and ready to talk business. This article outlines how to merge the practice of linkbait (we call it linkable content) and the strategies of content marketing to maximize the value of your content creation and publishing efforts. (Read Full Article)

      Comment Mentions:   Thought Leader   Content Marketing

    4. 5 Tips To Boost B2B Lead Gen & Thought Leadership Efforts With Search

      Explore Search Engine Land (Oct 7 2009)

      Search can enhance your thought leadership efforts by helping you be present at every part of the buying cycle, from generating attention and interest, ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader