Articles from MarketingProfs Daily Fix Blog

1. How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

   Explore Article MarketingProfs Daily Fix Blog (Mar 4 2010)

   I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If Facebook was a rave at a [...] Related posts:Join the MarketingProfs LinkedIn Group A Second Life for LinkedIn People Are Really Using LinkedIn Differently Than Other Social Media Sites! (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Thought Leader   Austin

2. Disperse the Jargon Cloud

   Explore Article MarketingProfs Daily Fix Blog (Jan 7 2010)

   An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers. It’s a good thing I had sat down for a couple hours with this individual first and gotten a solid overview. Because based on the words I was [...] Related posts:Big Words, Bad Copy ‘Good artists copy, great artists steal.’ Talk of Cheaper iPhone Sets Apple Stock on Cloud 9 (Read Full Article)
   

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3. Thought Leaders Should Violate Expectations | Marketing Profs ...

   Explore Article MarketingProfs Daily Fix Blog (Sep 23 2009)

   We go on in our businesses with so many assumptions about the challenges we face that we don't often stop to think of better solutions to current problems. The job of the thought leader is to violate those expectations you hold for the future and ... Now that's thought leadership, isn't it? And it illustrates the point of your post perfectly. Posted by: Ted Mininni | 09.23.09. Couldn't agree more, Dana. In this era of consumer marketing savvy, jadedness and fiscal fears, ... (Read Full Article)
   

   Comment on Article Mentions:   Brian Tracy   Thought Leader

4. In Search Of Excellent Thought Leaders | Marketing Profs Daily Fix Blog

   Explore Article MarketingProfs Daily Fix Blog (Sep 1 2009)

   In Search of Excellence was published when I was six years old, but as an enthusiastic student of business history and a lover of marketing classics, I felt compelled to re-read it this summer and in doing so, drew some interesting parallels between Excellence’s eight basic principles and the principles of great thought leaders. (Read Full Article)
   

   Comment on Article Mentions:   Tom Peters   Blog   Thought Leader

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