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    1. My Venture Pad | Whose Reputation is Your Marketing Content Building?

      Explore MyVenturePad (Dec 6 2009)

      One of my clients has recently undertaken the creation and execution of a thought leadership nurturing program. Unfortunately they aren't perceived by their prospects as thought leaders. But they are noted for supplying relevant and ... (Read Full Article)

      Comment Mentions:   Thought Leader

    2. Will Content Marketing Kill Trade Publications?

      Explore MyVenturePad (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   Ardath Albee   HubSpot