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    1. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

      Explore The Marketing Journalist (Aug 23 2010)

      Social Media Planning and Strategy – An Oxymoron? « The Marketing ... First, define your objectives —to simply listen, monitor, innovate, engage and/or build thought leadership? From there, you can outline what channels are relevant and why. For example, consider launching a blog and developing a presence on Twitter, Facebook and LinkedIn as well as ... ROI (Risk of Ignoring): Michael Glasser said it best during the Q&A after the panel session about ROI — that it's no longer about return on investment but the risk of ignoring social media. ... (Read Full Article)

      Comment Mentions:   Erik Qualman   Social Media   Facebook

    2. The ABCs of Applying Journalism to Pr « The Marketing Journalist

      Explore The Marketing Journalist (Feb 11 2010)

      The ABCs of Applying Journalism to Pr « The Marketing Journalist As a former journalist turned PR/communication pro, I can humbly say I've learned a great deal about marrying these key functions together and blending best practices from both worlds to achieve high ROI and success with PR and social media ... It's called content strategy – across your marketing, PR and social media functions. Writing great content is key in building thought leadership as well. For instance, for our latest ebook that we launched called Shift Happens: The ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   Blog