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    1. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel, one of many, for making the connection and building the relationship with customers. ... Some marketers are using social media in the thought leadership development process; Some social media tools are more effective during different stages of the buying process, however, few companies are mapping their tools to the buying stages ... (Read Full Article)

      Comment Mentions:   Africa   Social Media   IT Services Marketing Association

    2. Where should your corporate blogs live?

      Explore itsma.com (Nov 6 2009)

      The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website. Most say that they try to suggest topic areas that fit with the company's overall thought leadership strategy. ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    3. The five components of a successful thought leadership program

      Explore itsma.com (Nov 6 2009)

      Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   ROI

    4. Thought Leadership Is Dead. Long Live Idea Marketing. | It ...

      Explore itsma.com (Oct 7 2009)

      Thought Leadership Is Dead. Long Live Idea Marketing. | It ... We need a new term: idea marketing. This term describes what we’re really trying to do with thought leadership: sell a point of view that educates the audience. The education is the exchange of value that begins a relationship between the customer and the deliverer—whether that deliverer is a salesperson, a marketer, or a subject matter expert. That relationship is deepened through a coordinated, multistep campaign with successively more intimate communications over time. Idea marketing isn’t easy. It presupposes that we have something to talk about besides our products and services. And the truth is that as marketers we don’t have anything else to talk about. Idea marketing means we need to do more. We need to do research. We need help from subject matter experts and salespeople with their ears to the ground in the ... (Read Full Article)

      Comment Mentions:   Social Media   CRM   B2B