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    1. Discover what you can get from B2B Marketing events - B2B ...

      Explore B2B Marketing (Jun 15 2010)

      Attendees to B2B Marketing's latest seminar - Content Marketing: Demonstrate expertise and generate leads through thought leadership and content marketing, reveal what they thought and if it lived up to their expectations. ... (Read Full Article)

      Comment Mentions:   CRM   B2B   Blog

    2. A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine

      Explore B2B Marketing (May 22 2010)

      A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine B2B Marketing Blog ... Conduct an audit of all the thought leadership you company has created—especially content created in the last 2-3 years. Whether the content was delivered through an article, white paper, webinar, powerpoint presentation, speech, case study or other format doesn't matter. What matters is that you aggregate ALL applicable content for your audit. Organize. Pinpoint and categorize the various themes, topics, challenges, benefits, key messages, ... (Read Full Article)

      Comment Mentions:   PowerPoint   Facebook   ROI

    3. Best Practice: Thought leadership marketing: Where do you stand ...

      Explore B2B Marketing (Jan 29 2010)

      Research has shown that thought leadership is fast becoming the most widely used B2B marketing practice [10 Megatrends in B2B Marketing, Economist Intelligence Unit, 2008]. How well is your firm positioned as a thought leader? ... (Read Full Article)

      Comment Mentions:   Social Media   Digital Marketing   B2B

    4. Thought leadership in the age of information ...

      Explore B2B Marketing (Oct 10 2009)

      The B2B marketing resource website for marketing articles, news and information. Features from B2B Marketing magazine as well as online only content. (Read Full Article)

      Comment Mentions:   Social Media   B2B   Thought Leader