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    Articles from Web 2.0 Journal

    web2.sys-con.com

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    1. B2B Buyers' Use of Social Media | Web 2.0 Journal

      Explore Web 2.0 Journal (Apr 10 2010)

      There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the ... This high influence for vendor websites at the beginning of the buying process indicates a need for educational and thought leadership content prominently displayed and easily accessible. ... (Read Full Article)

      Mentions:   Google   Ardath Albee   Social Media

    2. Top Ten PR, Communications and Branding Trends of 2009

      Explore Web 2.0 Journal (Dec 30 2009)

      Top Ten PR, Communications and Branding Trends of 2009 An increasing number of businesses are using it for real-time updates, blatant marketing and thought leadership. Ditto for Facebook. ... (Read Full Article)

      Mentions:   India   America   Social Media

    3. Why Social Media Marketing is an ETF Start-Up's Best Friend

      Explore Web 2.0 Journal (Nov 19 2009)

      Erik We'll use a very interactive press release approach to drive readers to our web site and blog which will be the centerpiece of our thought leadership ... (Read Full Article)

      Mentions:   Social Media   Blog   Thought Leader

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