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  1. Articles from Chris Koch's B2B Blog

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    1. I don't want to lose you! | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Nov 12 2010)

      I have a ton of new stuff to share this Fall (a new survey on thought leadership, for example) and I'd really like to get your opinions on it. A blog is nothing without community. I'm going to follow this post up immediately with some ... (Read Full Article)

      Comment Mentions:   Google   B2B   Blog

    2. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      This is why the demand that marketing be able to show specific ROI from its thought leadership programs is a fool's errand to begin with. Content is part of the relationship that leads to a sale, but it is not the only part. ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   San Jose

    3. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      All of our talk about marketers becoming publishers is incomplete. We can't just become publishers, we also have to become advertisers. Let me. (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    4. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   B2B   Blog

    5. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connection. ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   B2B