Articles from Chris Koch's B2B Blog

1. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

   Explore Article Chris Koch's B2B Blog (Jul 16 2010)

   Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. (Read Full Article)
   

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2. How to build emotional engagement in B2B marketing

   Explore Article Chris Koch's B2B Blog (Apr 2 2010)

   It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connection. ... (Read Full Article)
   

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