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  1. Articles mentioning both Adam Needles and B2B

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    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding succ... (Read Full Article)

      Mentions:   Ardath Albee   Dallas   ROI

    2. Where Does Marketing Automation Fit into Your B2B Demand ...

      Explore The Annuitas Group Blog (May 26 2010)

      Where Does Marketing Automation Fit into Your B2B Demand ... ...s though the technology were a way simply to push ... Where Does Marketing Automation Fit into Your B2B Demand Generation Strategy? For our final post on the Lead Management Framework we asked Adam Needles to discuss the importance of marketing automation and how it fits into your B2B Demand Generation Strategy. As the Director of Field Marketing and B2B evangelist for Silverpop, we we have done a lot of work ... (Read Full Article)

      Mentions:   Jep Castelein   CRM   B2B

    3. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... ...e personas; stay focused: It's clear there is a lot of content you have to publish, ... All Eyes on B2B Content Marketing » What Are the Keys to Finding Success with B2B Content Marketing? By Adam Needles, on February 5th, 2010 what-are-the-keys-to-finding-success-with-b2b-content-marketing A changing B2B marketing environment — where the buyer is more empowered and in control than ever before — is p... (Read Full Article)

      Mentions:   Forrester Research   B2B   Blog

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