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  1. Articles mentioning both Adam Needles and Content Marketing

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    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights ......ading Edge demand generation virtual conference – talking about ”Connecting the Dots: Leveraging Content Marketing and Lead Nurturing Together for B2B Demand Generation.” I really like the topic, but I particularl... (Read Full Article)

      Mentions:   Ardath Albee   Dallas   ROI

    2. Where Does Marketing Automation Fit into Your B2B Demand ...

      Explore The Annuitas Group Blog (May 26 2010)

      Where Does Marketing Automation Fit into Your B2B Demand ... ...o Your B2B Demand Generation Strategy? For our final post on the Lead Management Framework we asked Adam Needles to discuss the importance of marketing automation and how it fits into your B2B Demand Generation S......e core components. These are a lead management framework, a marketing automation platform and a content marketing strategy. SVP - Marketing automation charts - MAY 2010 - v1 - BLOCKS Source: Silverpop So what are ... (Read Full Article)

      Mentions:   Jep Castelein   CRM   B2B

    3. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... ...rsonas; stay focused: It's clear there is a lot of content you have to publish, ... All Eyes on B2B Content Marketing » What Are the Keys to Finding Success with B2B Content Marketing? By Adam Needles, on February 5th, 2010 what-are-the-keys-to-finding-success-with-b2b-content-marketing A changing B... (Read Full Article)

      Mentions:   Forrester Research   B2B   Blog

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