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  1. Articles mentioning both Adam Needles and Thought Leader

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    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights ......t. ... This means the front end of your nurturing must consist of external community engagement and thought leadership that you may not be able to immediately track or control, but that through capture points, such as ... (Read Full Article)

      Mentions:   Ardath Albee   Dallas   ROI

    2. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... ...ch, emerging as a new set of best practices. ... Promotion of your content — and subsequently, your thought leadership — must become integral to promotion of your products/services. > Leverage personas; stay focused: I......Eyes on B2B Content Marketing » What Are the Keys to Finding Success with B2B Content Marketing? By Adam Needles, on February 5th, 2010 what-are-the-keys-to-finding-success-with-b2b-content-marketing A changing B... (Read Full Article)

      Mentions:   Forrester Research   B2B   Blog

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