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  1. Articles mentioning both Al Ries and Jack Trout

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    1. Email Marketing | An Email Snob Interview with Loren McDonald

      Explore scottwriteseverything.com (Jul 14 2010)

      Email Marketing | An Email Snob Interview with Loren McDonald ...keting.” But I’m going to mention some non-email books: 1. Positioning: The Battle for Your Mind by Al Ries and Jack Trout and/or “The New Positioning” by Jack Trout with Steve Rivkin. These books are more than 40 and nearly 25 years old respectively, but are proba... (Read Full Article)

      Mentions:   Seth Godin   Bill Nussey   Razorfish

    2. Positioning and Thought Leadership Marketing

      Explore Custom Publishing (Nov 30 2009)

      Positioning and Thought Leadership Marketing I was rereading a marketing classic, Positioning, by Al Ries and Jack Trout, and was impressed by how well their message still holds up (I guess that’s why it’s called a class... (Read Full Article)

      Mentions:   Thought Leader   Thought Leadership Marketing   Al Ries

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