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  1. Articles mentioning both Al Ries and Thought Leader

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    1. Email Marketing | An Email Snob Interview with Loren McDonald

      Explore scottwriteseverything.com (Jul 14 2010)

      Email Marketing | An Email Snob Interview with Loren McDonald ...ail marketing industry focusing on building innovative technology overlaid with best practices and thought leadership. ... Email marketing is the marketing workhorse, but it isn't sexy and doesn't get the buzz and att......keting.” But I’m going to mention some non-email books: 1. Positioning: The Battle for Your Mind by Al Ries and Jack Trout and/or “The New Positioning” by Jack Trout with Steve Rivkin. These books ... (Read Full Article)

      Mentions:   Seth Godin   Bill Nussey   Razorfish

    2. Positioning and Thought Leadership Marketing

      Explore Custom Publishing (Nov 30 2009)

      Positioning and Thought Leadership Marketing I was rereading a marketing classic, Positioning, by Al Ries and Jack Trout, and was impressed by how well their message still holds up (I guess that’s why it’s......lmost impossible to “own” a position that someone else already owns. But you don’t need to be “the” thought leader in the broadest sense. Pick a narrow aspect of your market to target for your thought leadership position ... (Read Full Article)

      Mentions:   Thought Leader   Thought Leadership Marketing   Al Ries

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