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  1. Articles mentioning both America and ROI

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    1. Close-Up with Tom Nightingale, VP-communications and CMO, Con-way

      Explore BtoB Magazine (Aug 19 2010)

      Close-Up with Tom Nightingale, VP-communications and CMO, Con-way ...his way for eight years with two different companies. It's just a superior model. Most companies in America are service companies. Last time I checked, about 84% of U.S. GDP was service-based. As a service c...... of the directions we were already going. We've moved into media that have tighter metrics, tighter ROI. We're looking for media with greater tracking, greater responsiveness to market conditions—particu... (Read Full Article)

      Mentions:   America   ROI   B2B

    2. 16 Clever Ways to Outwit, Outhustle, and Outsmart Your Colleagues ...

      Explore Social Media Today (Aug 3 2010)

      If there isn't a straight-line to ROI consider how social media can build brand awareness, thought leadership and reputation. Have a clea......Media Job Tags: Social Networks August 3, 2010 by Stanford Smith 1 It’s getting brutal in corporate America. Social media is the new express elevator to success and everybody wants a spot. This means that y... (Read Full Article)

      Mentions:   America   Social Media   Starbucks

    3. IPTV news: Section 3 - Feedback Loop

      Explore IPTV news (Apr 29 2010)

      ...and getting paid for that, at least if you are a producer. It seems to me that as the Ophraizing of America continues, cable is becoming increasing the destination for the fragmented audience. Unfortunately,......social media are being measured, then certainly the most important aspects should be. Measuring the ROI is important in order to ensure that your social media efforts are working. Mickey Lonchar from QMD... (Read Full Article)

      Mentions:   Microsoft   Al Gore   America

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