Thought Leadership Interview #7 – Scott Mersy of Genius.com

Explore The Customer Collective (May 11 2010)

Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and the author of the popul......tics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I can guarantee that very few deals in a complex selling process can be linked to o... (Read Full Article)

Comment Mentions:   Oracle   Ardath Albee   Social Media

Learnings, Musings, And More After The First 100 Posts

Explore b2bbloggers.com (Apr 15 2010)

... Production. Web Content Strategy – Kristina Halvorson eMarketing Strategies For The Complex Sale – Ardath Albee (#B2Bbookclub guest) Trust Agents – Chris Brogran Tribes – Seth Godin Adland – James Othmer (#B2Bbo......a Integration in Business All The World’s A Stage In Marketing Five Areas to Focus On for Effective SEO Copywriting 25 Women That Rock Social Media News flash: Social media won’t fix your content problem... (Read Full Article)

Comment Mentions:   Google   Peter Drucker   David Meerman Scott

Will Content Marketing Kill Trade Publications?

Explore Social Media Today (Nov 9 2009)

technorati tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership con...... reach niche audiences. Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Certainly, trade publicat... (Read Full Article)

Comment Mentions:   David Meerman Scott   Ardath Albee   Social Media

Will Content Marketing Kill Trade Publications?

Explore MyVenturePad (Nov 9 2009)

... has ... Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation l...... reach niche audiences. Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Certainly, trade publicat... (Read Full Article)

Comment Mentions:   David Meerman Scott   Ardath Albee   HubSpot