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  1. Articles mentioning both At&T and Thought Leader

    1-6 of 6

    1. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ...ed leaders and innovative start-ups, network with Enterprise 2.0 visionaries and gain comprehensive thought leadership —from strategy to execution and performance ..... The event unites advertisers, media owners and ag......s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Fa... (Read Full Article)

      Mentions:   Washington   Cisco   Microsoft

    2. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...ed leaders and innovative start-ups, network with Enterprise 2.0 visionaries and gain comprehensive thought leadership —from strategy to execution and performance ... 2.0 Strategies To Engage Your Audiences And Drive B......s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Fa... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    3. Ten Best Practices of Online Engagement

      Explore Social Media Today (May 7 2010)

      Ten Best Practices of Online Engagement ...transparent, your number one competitive weapon is honesty and ability to articulate your value and thought leadership, not slamming your competitors in public. On top of that, social media is a nimble ... If you need ......as been for competitor A to slam competitor B, and vice versa, in TV commercials (think Verizon vs. AT&T). This doesn’t work in social media. Since the social web is much more transparent ... (Read Full Article)

      Mentions:   New York Times   New York   Social Media

    4. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... Much of Zugara's social media use is centered around thought leadership and allowing journalists and potential customers to have immediate and easy access to information a...... reveal not one, but two new iPhones this year. One would be based on GSM/UMTS standard that powers AT&T’s network, while another would be compatible with CDMA, the standard used by Verizon. The announcem... (Read Full Article)

      Mentions:   Intel   Chris Brogan   Seattle

    5. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... So what real thought leadership is out there? I heard about Tom Cotton and the crew at Protagonist some weeks back and the work the......xactCast… Our political work goes back to the mid-90’s when we led the FCB/Penn & Schoen teams that AT&T hired to take on MCI. AT&T ultimately prevailed in that fight, and we’ve built on that pioneering work ever since. (Also note ... (Read Full Article)

      Mentions:   France   Germany   Unilever

    6. Why Charging for Online Content (Mostly) Won't Work - Advertising ...

      Explore Advertising Age (Oct 21 2009)

      Why Charging for Online Content (Mostly) Won't Work - Advertising ... Many comments indicate that there is still a huge focus on thought leadership instead of action leadership. Community development is now a best practise- software as a service a......altalk and has held senior marketing positions at Comodo, Computer Associates, Lucent Technologies, AT&T; and Bell Labs. Her blog, Trench Wars, provides insights on how to create business value on the int... (Read Full Article)

      Mentions:   Huffington Post   Blog   Thought Leader

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