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  1. Articles mentioning both B2B and Content Marketing

    1-24 of 77 // 1 2 3 4 »

    1. Thought Leadership and Growth Go Hand in Hand

      Explore Alterra Group (Feb 2 2012)

      ...marketing program, as Numsuwam points out, is creating compelling content—which is the focus of the Content Marketing Institute (CMI). Recently, Alterra Group Partner Bernie Thiel became a regular contributor to CMI's... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    2. Content Marketing Institute: How a Portfolio Approach Can Help You Develop Better B2B Content

      Explore Alterra Group (Jan 2 2012)

      Content Marketing Institute shares Alterra Group’s insights on the common dilemmas B2B companies face in creating their intellectual capital: determining [...] How a Portfolio Approach C... (Read Full Article)

      Mentions:   B2B   Content Marketing   Alterra Group

    3. Facebook Pages for B2B Social Media Marketing

      Explore Search Engine Marketing (Nov 17 2010)

      B2B Marketing Agency: TopRank's Online Marketing My personal bias aside, for an online marketing agency...... Yesterday in Auckland, NZ (which is today in the U.S.) I gave an all day workshop on Social Media Content Marketing & Strategy at Social Media Junction . I’m used to giving workshops to 20-30 people so it was an i... (Read Full Article)

      Mentions:   Cisco   Social Media   Starbucks

    4. How to Get Started in Content Marketing | Content Marketing Institute

      Explore contentmarketinginstitute.com (Nov 16 2010)

      How to Get Started in Content Marketing | Content Marketing Institute ...heir ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing. ... Content Marketing Institute « Two Social Media Styles: How to Choose the Right One for Your Business The Mathematics ... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    5. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve ...

      Explore MELODIKA.net (Nov 4 2010)

      ...e leading a course, "Content Curation," that will provide marketers with tips and tricks for making B2B content marketing more feasible through the process of identifying, organizing and sharing timely and relevant conten... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   B2B

    6. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore MELODIKA.net (Oct 30 2010)

      ...d perception as industry thought leaders. "Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they... (Read Full Article)

      Mentions:   Cambridge   B2B   Thought Leader

    7. 3 Reasons Blogging is Good for Business

      Explore Juice Marketing (Oct 7 2010)

      ...e 2010 * May 2010 * April 2010 * January 2010 * December 2009 Categories * Alliance Marketing (1) * Content Marketing (3) * Email Marketing (1) * Online Marketing (4) * Uncategorized (1) « Bounced Again! Simple Tips f......nversations” What was once just an online diary for personal use has become a critically important B2B marketing tool. But it takes time for your blog to get noticed, be indexed on search engines, and ... (Read Full Article)

      Mentions:   Google   B2B   Blog

    8. Content Marketing Strategy for B2B Software Vendors: Starring the ...

      Explore Highly Competitive (Sep 27 2010)

      Content Marketing Strategy for B2B Software Vendors: Starring the ... ... 542 professional buyers found that 93% of IT buyers pass along up to half of the white papers ... Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper For the past several years, multiple studies by di... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    9. The B2B Marketing Manifesto: hot off the press

      Explore velocitypartners.co.uk (Sep 21 2010)

      The B2B Marketing Manifesto: hot off the press Post tags: B2B content marketing, B2B lead generation, B2B marketing, B2B marketing agency, B2B social media, Corporate Message Development, Corporate Positioning, Lead Generation, lead nurturing... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    10. Marketing Automation Software News » Blog Archive » Seeking a ...

      Explore Default PLESK Page (Sep 1 2010)

      ... and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It's been a bit over three and a half years since Marketo started formal operations......g Automation Software News Marketing Automation Software News, Commentary and Reviews « 6 Rules for Content Marketing Seeking a World-Class CMO for Marketo admin, 01 September 2010, No comments Categories: Marketing-A... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    11. Business Blogging ABCs Revealed by HiveFire

      Explore PR-USA.net (Aug 15 2010)

      HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the release of a new on-demand webinar and......orporate Blogging or download the whitepaper Business Blogging: As Easy As A, B, C? by visiting the Content Marketing Resources page on the Curata website. To get started with content curation, register for a free onl... (Read Full Article)

      Mentions:   Taariq Lewis   B2B   Content Marketing

    12. Business Blogging ABCs Revealed by HiveFire

      Explore Home | SYS-CON MEDIA (Aug 12 2010)

      CAMBRIDGE, MA -- (Marketwire) -- 08/12/10 -- HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the release of a ... CAMBRIDGE, MA -- (Mar......orporate Blogging or download the whitepaper Business Blogging: As Easy As A, B, C? by visiting the Content Marketing Resources page on the Curata website. To get started with content curation, register for a free onl... (Read Full Article)

      Mentions:   Cambridge   Taariq Lewis   B2B

    13. Business Blogging ABCs Revealed by HiveFire

      Explore Free Services for PR (Aug 12 2010)

      CAMBRIDGE, MA -- (Marketwire) -- 08/12/10 -- HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the release of a ... Business Blogging ABC......orporate Blogging or download the whitepaper Business Blogging: As Easy As A, B, C? by visiting the Content Marketing : Resources page on the Curata website. To get started with content curation, register for a free o... (Read Full Article)

      Mentions:   Cambridge   Taariq Lewis   B2B

    14. Business Blogging ABCs Revealed by HiveFire

      Explore live-pr.com (Aug 12 2010)

      (live-PR.com) - CAMBRIDGE, MA -- (Marketwire) -- 08/12/10 -- HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the ... Business Blogging ABCs Revealed by......orporate Blogging or download the whitepaper Business Blogging: As Easy As A, B, C? by visiting the Content Marketing : bit.ly/cyYXDA Resources page on the Curata website. To get started with content curation, registe... (Read Full Article)

      Mentions:   Cambridge   Taariq Lewis   B2B

    15. Business Blogging ABCs Revealed by HiveFire

      Explore Marketwire (Aug 12 2010)

      CAMBRIDGE, MA--(Marketwire - August 12, 2010) - HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the release of a ... CAMBRIDGE, MA--(Marke......re several basics that should be adhered to from the start. C. Content Broken into subcategories of content marketing, content creation and content curation, the content chain is designed to group, create and share va... (Read Full Article)

      Mentions:   Cambridge   Taariq Lewis   B2B

    16. Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ...

      Explore B2B Marketing Zone (Aug 3 2010)

      Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ... Sales Is the Reason Your Content Exists - Content Marketing ROI- Junta 42, July 26, 2010. Before I launched my business, I read the Bootstrapper's Bible by Se...... Marketing category. ... « Top 40 Posts and Hot Topics of Inbound Marketing and Social Media Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 By Tony Karrer - Last updated: Tuesday, ... (Read Full Article)

      Mentions:   Seth Godin   Social Media   IT Services Marketing Association

    17. The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

      Explore Thought Leadership Times Blog (Aug 1 2010)

      The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly ...leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David ... (Read Full Article)

      Mentions:   Facebook   Digital Marketing   Novell

    18. B2B Marketing: Thought Leadership Rules All | thomasrozof.com

      Explore Thomas Rozof (Jul 30 2010)

      Studies are proving that B2B marketing is churning up results with thought leadership and content marketing within social media. Top B2B marketers know that there are a couple primary objectives:  Building new business and becoming a th... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    19. B2b Marketers Do It, Too | articlewrap

      Explore Internet Marketing Blog (Jul 28 2010)

      ...ffer a reward that provides relaxation and leisure… like a weekend away. www.b2bm.biz Speakers from B2B Marketing’s content marketing seminar give best practice advice on how to implement a successful thought leadership and content marketing strategy. Video Rating: 0 / 5 More B2b Marketing Articles (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    20. How to Nurture The Great Unknown Leads | B2B Marketing Insider

      Explore B2B Marketing Insider (Jul 27 2010)

      How to Nurture The Great Unknown Leads | B2B Marketing Insider ...ils like this may be the highest converting and have the lowest opt-out rates of all your email ... B2B Marketing Insider Michael Brenner's Blog on B2B Marketing * Content Marketing * Demand Generation * Leadership * Marketing Strategy * Mobile * Search Marketing * Social Media Ju... (Read Full Article)

      Mentions:   Google   Social Media   B2B

    21. How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com ...

      Explore b2bbloggers.com (Jul 22 2010)

      How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com ... ...ters interested in learning how publishers think and act. It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities. A side note before jumping in:... (Read Full Article)

      Mentions:   B2B   Content Marketing

    22. Common sense content marketing | Cameron Wells

      Explore cameronwells.co.uk (Jul 13 2010)

      I'm recently back from a thought provoking training course run by B2B Marketing magazine on content marketing. In amongst the jargon (and boy do we marketers like our jargon… thought leadership, zero latency, ... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    23. What kind of content marketing business are you in?

      Explore b2binbound.com (Jul 13 2010)

      What kind of content marketing business are you in? ...ace, but the principles of connecting with your audience through thought leadership is the same for B2B companies. In a recent Economics Intelligence Unit study reported by Marketo.com (Why Thought Leade......ision, passion and ideas for solving their problems in creative ways. Go beyond the facts. Put your content marketing and editorial calendar together with a thought-leadership objective. Doing so may just get us hooke... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    24. Social Media Strategy? Think Like a Reporter | Webbiquity | B2B ...

      Explore B2B Marketing Blog, Social Media and SEO (Jul 12 2010)

      Social Media Strategy? Think Like a Reporter | Webbiquity | B2B ... Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation manage......ting Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes .... (Read Full Article)

      Mentions:   Social Media   Facebook   B2B

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