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  1. Articles mentioning both Bloom Group and B2B

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    1. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter In Is The White Paper Dead for B2B Marketing?, Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites an... (Read Full Article)

      Mentions:   TechWeb   B2B   Blog

    2. Five Reasons Professional Services Firms are Well-Suited to Social ...

      Explore B2B Bliss » PR for Thought Leaders (Jun 18 2010)

      Five Reasons Professional Services Firms are Well-Suited to Social ... ... with social media and breaking new ground (e.g., McKinsey, Cognizant), have found that online ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... Professional services firms.......  But they’ve been slow to embrace social media. According to a new survey – conducted by BlissPR, Bloom ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

    3. Is The White Paper Dead for B2B Marketing? | Buzz Marketing for ...

      Explore Buzz Marketing for Technology (May 26 2010)

      Is The White Paper Dead for B2B Marketing? | Buzz Marketing for ... ...so find it is like pulling my own teeth forcing myself to read it. ... Is The White Paper Dead for B2B Marketing? Is the White Paper Dead for B2B Marketing? In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter pro... (Read Full Article)

      Mentions:   B2B   Bob Buday   Bloom Group

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