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  1. Articles mentioning both Bloom Group and Blog

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    1. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter In Is The White Paper Dead for B2B Marketing?, Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites an......Tilton calendar icon July 18, 2010 Reprinted with the author’s permission from Savvy B2B Marketing Blog. Paul Dunay of Avaya recently wrote a provocative post that fired up lots of folks. In ... (Read Full Article)

      Mentions:   TechWeb   B2B   Blog

    2. Five Reasons Professional Services Firms are Well-Suited to Social ...

      Explore B2B Bliss » PR for Thought Leaders (Jun 18 2010)

      Five Reasons Professional Services Firms are Well-Suited to Social ... ...ound (e.g., McKinsey, Cognizant), have found that online ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts .......  But they’ve been slow to embrace social media. According to a new survey – conducted by BlissPR, Bloom Group and the Association of Management Consulting Firms (AMCF) – consultants spend roughly 18% of their ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

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