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  1. Articles mentioning both Bob Buday and B2B

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    1. Small Business News: The White Paper Overview | New Small Business ...

      Explore Events (Oct 1 2010)

      ... a powerful marketing tool for small businresses everywhere, there's a new cause for alarm with ... Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” The...... paper remains king, especially when it comes to converting prospectrs to clients and buyers in the B2B software industry. Still, it’s not quite the same white paper as it turns out: shorter, tighter, m... (Read Full Article)

      Mentions:   Larry Chase   HubSpot   B2B

    2. Is The White Paper Dead for B2B Marketing? | Buzz Marketing for ...

      Explore Buzz Marketing for Technology (May 26 2010)

      Is The White Paper Dead for B2B Marketing? | Buzz Marketing for ... ...ven those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday, President of the Bloom Group. And I tend to agree. But then the question quickly becomes how do yo...... But then the question quickly becomes how do you build thought leaders? In place of a white paper, B2B companies need to create a topic micro site – i ... (Read Full Article)

      Mentions:   B2B   Bob Buday   Bloom Group

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