None

  1. Articles mentioning both C. Edward Brice and B2B

    1-2 of 2

    1. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

      Explore Blog - Savvy B2B Marketing (Feb 11 2010)

      Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companie......our buyers' eyes, the circumstances that drive their decision process." How to Develop a Persona As C. Edward Brice, the Senior Vice President of Worldwide Marketing at Lumension, said in an interview with me last y... (Read Full Article)

      Mentions:   B2B   Thought Leader   Stephanie Tilton

    2. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands ...ite awareness or interest on the part of the buyer; rather, it must put the buyer at the center. C. Edward Brice, SVP of Worldwide Marketing for Lumension, commented on this in a recent interview on the Savvy B2B Marketing blog: ompanies have to engage differently with prospects. They have to stop focusing on t... (Read Full Article)

      Mentions:   London   Charlene Li   CRM

    3. 1-2 of 2