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  1. Articles mentioning both C. Edward Brice and Thought Leader

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    1. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

      Explore Blog - Savvy B2B Marketing (Feb 11 2010)

      Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companies lately, and I feel like I'm spoiling the party when I start......our buyers' eyes, the circumstances that drive their decision process." How to Develop a Persona As C. Edward Brice, the Senior Vice President of Worldwide Marketing at Lumension, said in an interview with me last y... (Read Full Article)

      Mentions:   B2B   Thought Leader   Stephanie Tilton

    2. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands They are conducting research, looking for thought leadership, talking to people, and looking for examples that will help them clarify their next move. Marketers......ite awareness or interest on the part of the buyer; rather, it must put the buyer at the center. C. Edward Brice, SVP of Worldwide Marketing for Lumension, commented on this in a recent interview on the Savvy B2B... (Read Full Article)

      Mentions:   London   Charlene Li   CRM

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