How Can You Make Nurturing More Strategic in Your B2B Demand ...

Explore silverpop.com (Jun 23 2010)

Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding succ......d a better relationship with your prospective buyers in their ‘upstream’ decision making,” explains Carlos Hidalgo of The Annuitas Group in a recent guest post on this blog. Nurturing must be viewed strategically. ... (Read Full Article)

Comment Mentions:   Ardath Albee   Dallas   ROI

How to Master Lead Management: 6 Experts Weigh In | The Funnelholic

Explore The Funnelholic (Jun 8 2010)

...for Content Marketing: Why You Can't Afford to Wait - Ardath Albee (twitter.com/ardath421), CEO and B2B Marketing Strategist, Marketing Interactions, Inc. Funnelholic take: If you read ... How to Master ......at you shouldn’t miss. 8:30 a.m. Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer - Carlos Hidalgo (twitter.com/cahidalgo), President, The Annuitas Group Funelholic take: Have you ever heard Carlos ... (Read Full Article)

Comment Mentions:   Ardath Albee   Social Media   Brian Solis

Where Does Marketing Automation Fit into Your B2B Demand ...

Explore The Annuitas Group Blog (May 26 2010)

...rds a definition rooted simply in how marketing automation improves the operational efficiency of a B2B marketing organization -- almost as though the technology were a way simply to push ... Where Does ......us into what this means for marketing and sales processes. “Lead management is a process,” explains Carlos Hidalgo of The Annuitas Group in a recent post on this site, “Where Do You Start with Lead Management.”... (Read Full Article)

Comment Mentions:   Jep Castelein   CRM   B2B