How Can You Make Nurturing More Strategic in Your B2B Demand ...

Explore silverpop.com (Jun 23 2010)

...ading Edge demand generation virtual conference – talking about ”Connecting the Dots: Leveraging Content Marketing and Lead Nurturing Together for B2B Demand Generation.” I really like the topic, but I particularl......d a better relationship with your prospective buyers in their ‘upstream’ decision making,” explains Carlos Hidalgo of The Annuitas Group in a recent guest post on this blog. Nurturing must be viewed strategically. ... (Read Full Article)

Comment Mentions:   Ardath Albee   Dallas   ROI

How to Master Lead Management: 6 Experts Weigh In | The Funnelholic

Explore The Funnelholic (Jun 8 2010)

... below for more details). 2. No vendor speakers pretending ... 10:30 a.m. Scrapping Traditional for Content Marketing: Why You Can't Afford to Wait - Ardath Albee (twitter.com/ardath421), CEO and B2B Marketing Strateg......at you shouldn’t miss. 8:30 a.m. Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer - Carlos Hidalgo (twitter.com/cahidalgo), President, The Annuitas Group Funelholic take: Have you ever heard Carlos ... (Read Full Article)

Comment Mentions:   Ardath Albee   Social Media   Brian Solis

Where Does Marketing Automation Fit into Your B2B Demand ...

Explore The Annuitas Group Blog (May 26 2010)

...e core components. These are a lead management framework, a marketing automation platform and a content marketing strategy. SVP - Marketing automation charts - MAY 2010 - v1 - BLOCKS Source: Silverpop So what are ......us into what this means for marketing and sales processes. “Lead management is a process,” explains Carlos Hidalgo of The Annuitas Group in a recent post on this site, “Where Do You Start with Lead Management.”... (Read Full Article)

Comment Mentions:   Jep Castelein   CRM   B2B