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  1. Articles mentioning both Carlos Hidalgo and CRM

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    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... ...to reach Web 2.0-empowered buyers — via Web, social tools, email and mobile — has been augmented by CRM and marketing automation technology. This has helped us better engage buyers on a one-to-one basis......d a better relationship with your prospective buyers in their ‘upstream’ decision making,” explains Carlos Hidalgo of The Annuitas Group in a recent guest post on this blog. Nurturing must be viewed strategically. ... (Read Full Article)

      Mentions:   Ardath Albee   Dallas   ROI

    2. Where Does Marketing Automation Fit into Your B2B Demand ...

      Explore The Annuitas Group Blog (May 26 2010)

      Where Does Marketing Automation Fit into Your B2B Demand ... ...us into what this means for marketing and sales processes. “Lead management is a process,” explains Carlos Hidalgo of The Annuitas Group in a recent post on this site, “Where Do You Start with Lead Management.”......gh and within which buyers' actions and interests determine their paths. An additional note is that CRM synchronization is a critical element of marketing automation. This enables you to connect ma... (Read Full Article)

      Mentions:   Jep Castelein   CRM   B2B

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