1. Articles mentioning both Chris Koch and B2B

    1-12 of 12

    1. I don't want to lose you! | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Nov 12 2010)

      ...it. A blog is nothing without community. I'm going to follow this post up immediately with some ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * Contact Me * About You are here: Home / Uncategorized / I don’t want to lose you! I don’t ... (Read Full Article)

      Comment Mentions:   Google   B2B   Blog

    2. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...n with. Content is part of the relationship that leads to a sale, but it is not the only part. ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me 13 questions about social media and thought leadership October 1, 2010 ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   San Jose

    3. Savvy Week in Review - September 24

      Explore Blog - Savvy B2B Marketing (Sep 24 2010)

      Savvy Week in Review - September 24 Why our thought leadership is broken by @ckochster. Chris Koch warns that B2B marketers who take the publishing analogy too literally are at risk of alienating -- or at least, n... (Read Full Article)

      Comment Mentions:   Social Media   New England   B2B

    4. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      ...lishers is incomplete. We can't just become publishers, we also have to become advertisers. Let me. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Why our thought leadership is broken September 17, 2010 by Chris Koch Listen with webreader All of our talk about marketers becoming publishers is incomplete. We can’t j... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    5. B2b Sales Leads - B2B Marketing University: 3/3 In DC And 4/7 In ...

      Explore Online Stock Quote Information (Aug 21 2010)

      ...ales Leads. So You've Done The Hard Work And Got Your Sales Leads - Why Does. 7 Steps To Building A B2B Social Media Lead Generation Pipeline. ... By Chris Koch's B2B Blog. Social Media, Thought Leadership, And Lead Generation | Chris. The era of the sales process b... (Read Full Article)

      Comment Mentions:   Brian Carroll   Forrester Research   Ireland

    6. Savvy Week in Review - August 6

      Explore Blog - Savvy B2B Marketing (Aug 6 2010)

      Savvy Week in Review - August 6 ... this week - enjoy! Your Prospects Don’t Know Who You Are by @diannahuff A clear call to action for B2B organizations: stop being so egocentric and start being helpful instead. Adapt Your Marketing to th......ter Do you need to guide employees on how to speak for your organization in the social media realm? Chris Koch spells out the the nuances for you. Strengthening thought leadership marketing: Five steps to ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    7. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      ...h applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you created a waking dream for your customers? July 16, 2010 by Chris Koch Listen with webreader Commemorative Stamp of Abraham Lincoln, 1959 i... Image via Wikipedia I’ve be... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   B2B   Blog

    8. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Marketing Published: May 24, 2010 Source... (Read Full Article)

      Comment Mentions:   Boston   Social Media   IT Services Marketing Association

    9. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile St... (Read Full Article)

      Comment Mentions:   Boston   Gartner   Apple

    10. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      B2B marketing lays the path to a sales discussion and supports relationships with existing customers. S......itle: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch, Katie Espinola Date Published: April 13, 2010 Ref. Number: SV4578 Pages: 277 slides Description: ... (Read Full Article)

      Comment Mentions:   Africa   Social Media   IT Services Marketing Association

    11. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      ...any recent year. Ideas can create an emotional connection. ... How to build emotional engagement in B2B marketing April 2, 2010 by Chris Koch I got a really interesting question last week through my Skribit box: How do you use emotional enga... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   B2B

    12. There is only one objective in social media: create learning ...

      Explore New Zealand Swell (Jan 9 2010)

      ...ndset into the culture. ... There is only one objective in social media: create learning networks | Chris Koch's B2B Blog January 8, 2010 by Chris Koch There is too much wringing of hands and gnashing of teeth about social media objectives and strateg... (Read Full Article)

      Comment Mentions:   Toyota   Social Media   B2B

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