None

  1. Articles mentioning both Chris Koch and IT Services Marketing Association

    1-6 of 6

    1. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...n with. Content is part of the relationship that leads to a sale, but it is not the only part. ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me 13 questions ......ps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion about how ITSMA divides thought leadership into two pieces: development and publishing. Some ... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    2. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you crea... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Blog

    3. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Mark... (Read Full Article)

      Mentions:   Boston   Social Media   IT Services Marketing Association

    4. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile Strategy in B2B Marketing Mix By Jeffrey L. Cohen Mon, May 24, ... (Read Full Article)

      Mentions:   Boston   Gartner   Apple

    5. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      ... the buying process, however, few companies are mapping their tools to the buying stages ... Title: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch, Katie Espinola Date Published: April 13, 2010 Ref. Number: SV4578 Pages: 277 slides Description: ... (Read Full Article)

      Mentions:   Africa   Social Media   IT Services Marketing Association

    6. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher......te an emotional connection. ... How to build emotional engagement in B2B marketing April 2, 2010 by Chris Koch I got a really interesting question last week through my Skribit box: How do you use emotional enga... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    7. 1-6 of 6